Edith Holden
Retouching, Artworking and Toolkit creation
Contribution to the graphic toolkit for the brand refresh of Edith Holden: A Country Diary.
The diary (illustrated in 1906 and first published in 1977) became a major success in the world of publishing. In 2024 the new style guide aims to bring Edith's beautiful artwork to a new audience whilst also raising awareness of the effects of urban growth and climate change on the British countryside.
Edith’s original watercolour illustrations and handwritten notes were carefully scanned and isolated to preserve their unique character. These elements formed the basis for a suite of logos and text assets, with adjustments made to enhance clarity while retaining the charm of her letterforms. Colour tests and proof prints ensured the final assets stayed true to the artwork’s original warmth and detail.
“Jim took great care in ensuring some very precious artwork was remastered and delivered in a format that could see it used in a multitude of new ways. Through careful retouching, balancing and organising he delivered a comprehensive toolkit of assets. Jim is a good communicator and nice to work with too!”
Heidi Lightfoot
Heidi Lightfoot & Co Ltd
