Bapco Energies

Logo Optimisation, Artworking and Layout Design

In 2023, Bapco Energies underwent a rebranding to more effectively communicate their vision and transition into a more innovative, progressive and responsible energy company.

I collaborated with the team at Interstate London to execute the launch campaign, ensuring a successful rollout that highlighted the company’s new direction and values. Project work included optimisation of the Bapco Energies logo and a wide range of stationery and large format collateral.

For this project, I refined the logo by fine-tuning text tracking and optimising the brand gradient, as featured in the Bapco Energies logo guidelines. Logo development continued up to the brand launch, including the creation of the Bapco Opco subsidiary logo suite and the full packaging of all associated assets. I developed and artworked visuals for the branded oil tanker and its cabin, producing both mock-ups and the final versions, alongside a detailed install guide for Bahrain-based suppliers. I also prepared artwork for the launch event staff overalls and designed digital content for outdoor screens. Additional tasks included a proposal for an animated web banner and the creation of brochure and stationery artwork, involving layout development, right-to-left (RTL) typesetting, and full Artworking.

Edith Holden

295 Fifth Avenue